CRAFT IS THE NEW BLACK
the craftsmanship of knitwear rediscovered as a timeless value. The brand’s evolution passes through its own DNA, maintaining a desire for authenticity and essentiality that transforms the value of “made in” into “made by.” The handmade factor, which breathes life into unique pieces and allows them to stand out in a global market, giving a “new luxury” dimension to artisanship.
TIMELESS STYLE Research and creative contaminations respond to the natural need for development of the Lamberto Losani brand, while maintaining unaltered the essence of its style, which takes on a timeless dimension. The collaboration with the designer Saverio Palatella, an eclectic stylist and one of the most respected experts in the world of knitwear, is in keeping with these needs. With a view to maintaining continuity with the brand’s heritage, Palatella designed the new F/W17 collection, reinterpreting some of Losani’s iconic pieces and characterizing them with formal precision and fine details, alongside more refined garments with a sophisticated allure, made with precious yarns. An all-encompassing style, artistic influences and handmade garments, attention to detail and passion for a “raw material” such as cashmere: these are the foundations from which the Losani F/W17 collection was created.
